• How Does The Dating App Bumble Work
• Lisa On Dating App Bumble Lives In Plano Tx

Bumble, which by many has been labeled “The Feminist Tinder,” is not only one of my personal favorite dating apps, but it's also one of the best downloads for single people who identify as women.

1. 17 hours ago  The dating app Bumble is opening their first cafe and wine bar for app users to visit in New York. The cafe will be called Bumble Brew and it’s set to open on July 24th. Since Bumble allows women to make the first move, this branded cafe will serve as a safe place where women can meet up with potentials partners or friends.
2. Bumble shared an episode of Mission Driven. In this episode of 'Mission Driven,' Nasdaq spoke with our founder and CEO Whitney Wolfe Herd about how Bumble is empowering women in relationships, friendships, and business, and abolishing harassment one unsolicited DM at a time.

With restaurants and bars reopened, dating doesn't have to be done just virtually anymore. You can actually meet a real person face-to-face again.

Expecting such venues to be the preferred option, female-oriented dating app Bumble(NASDAQ: BMBL) is opening its own restaurant to facilitate meetups. Bumble Brew will offer 'the convenience of a casual all-day cafe by day with the ambiance of an intimate restaurant and wine bar at night.' It will open its doors in New York City on July 24.

Investors, though, might wonder: What's a dating app doing running a restaurant?

Creating unique experiences

There's a certain sense to the project. Because Bumble is a female-focused brand where it's up to women to make contact first with a potential partner, a branded cafe could offer women a greater sense of security and safety in meeting with someone new.

Bumble has some experience with this sort of thing. A few years ago it launched Bumble Hive, a series of pop-up spaces in cities like New York, London, and Los Angeles where guests received complimentary entertainment, drinks, and snacks while participating in a live seminar.

Bumble Brew was originally supposed to open in 2019 and offer 'date-friendly' food, meaning you wouldn't make a mess of yourself while eating. That concept was postponed and the menu was eventually reimagined under the tutelage of Delicious Hospitality Group, the operator of several intimate cafes in New York's upscale neighborhoods of SoHo, Nolita ('northern Little Italy'), and Hudson Yards. Bumble Brew will now serve Italian food. Mangia!

Not the buzz it expected to generate

Bumble, though, has been struggling as a publicly traded company. Despite shares currently trading some 26% above their February initial public offering price, the stock opened at $76 per share that day. This means that initial investors have lost 28% since first buying in.

It reported first-quarter earnings of $1.69 per share on revenue of $171 million compared to Wall Street's expectations of $165 million in revenue generating a net loss of $0.03 per share.

Even on an adjusted basis, Bumble was doing much better than forecast, but analysts weren't moved by the beat or by its rosy outlook for the current quarter and the full year. Bumble and its Badoo sister brand didn't move the needle nearly as much as they should have, and valuation remains a concern.

Bumble regained a lot of the ground lost after its tumble, which means its valuation isn't much better than it was. The stock trades at nosebleed levels compared to future earnings expectations (not unheard of for a company transitioning from losses to profits), and also at more than 10 times sales, and it still isn't producing any free cash flow yet, which opening a restaurant likely won't help.

Staying in its lane

The restaurant itself shouldn't be a deal breaker for investors, since it's just a single location. The risk, of course, comes if Bumble decides to scale up its culinary ambitions and run a chain of cafes.

Bumble at its heart is a tech stock, which is a very different from a restaurant chain. Similar concerns arose when rival Match Group launched a video miniseries for its Tinder service.

At least with Bumble Brew, the situation is more like that of mall operator Simon Property Group acquiring bankrupt retailers, but handing off operations to brand management firm Authentic Brands Group, because running a retail store is not the same as owning a mall.

It's smart that Bumble is partnering with a company that specializes in creating unique dining experiences, though replicating them is not easy; Delicious Hospitality has built only a handful of locations.

Bumble could still sting

Investing legend Peter Lynch had a term for when companies pursue dreams far afield from their circle of competence. He called it 'deworsification,' meaning the business is not diversifying to build strength but is instead engaging in empire building, a pursuit that could bring the whole enterprise down.

Bumble hasn't entered diworsification territory yet, but investors should keep an eye on whether it tries to roll out this concept to more locations or if it goes off on other tangents, undertaking projects that have little to do with its core virtual matchmaking business.

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How Does The Dating App Bumble Work

Bumble, the dating app where women make the first move, has closed its doors for a week to give its some 700 employees a 'much-needed' break to destress.

In a now-deleted tweet, the company's head of editorial content praised chief executive Whitney Wolfe Herd's decision to give staff a paid holiday.

Clare O'Connor said bosses had 'correctly intuited our collective burnout', adding that the break feels like a 'big deal' since annual leave is 'notoriously scarce' in the US.

A Bumble spokeswoman confirmed the week-long break to Sky News.

The global team has had a challenging time during the pandemic and wanted to give everyone a chance to shut off and focus on themselves, and staff will return to work on 28 June.

Lisa On Dating App Bumble Lives In Plano Tx

With social distancing enforced in most parts of the world during the coronavirus pandemic, dating apps had to quickly change their stance to keep users engaged as people isolated and quarantined at home - with in-person dates going virtual for much of the past 15 months or so.

More recently, dating apps including Bumble have started offering perks to users to help the government encourage young people to get vaccinated.

Among the bonuses are vaccination badges and stickers, as well as free 'super' likes.

Naomi Walkland, Bumble's vice president for Europe, said one of the features would see users able to state a preference for dating indoors or outdoors only.

She added: 'The 'COVID conversation' is already front of mind for two in three people on Bumble, so it's important to make it easier to feel comfortable and safe on a date.'

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Bumble experienced a particularly busy year, with growing user numbers and a stock market debut.

The company's revenue increased to $171m (£123m) in the first quarter of 2021, its most recent set of results show, while the number of paid users across Bumble and Badoo, which Bumble also owns, increased by 30% compared to the same period last year.

Bumble founder Wolfe Herd also became the world's youngest female self-made billionaire this year at the age of 31, as well as the youngest woman to take a company public.

The week-long holiday for Bumble staff comes as companies are taking a different approach to work in a post-COVID world, with some expecting a full return to the office as others offer more flexibility.

Investment firms including JP Morgan have taken a dim view of the prospect of permanent home working.

Google also hopes to bring back most of its staff to the office full-time, with employees hoping to work from home for more than 14 days a year having to apply to do so from 1 September.

Meanwhile, fellow tech giant Apple will pursue a hybrid work-from-home strategy and Twitter has said many of its staff will be able to work from home indefinitely - despite its boss Jack Dorsey initially claiming that employees could work from home 'forever'.

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